You have a website. You have content. And you’ve SEO’d till you’re CCE (Completely Cross Eyed) yet your sales still lag behind your expectations. What could the problem be?
The problem could be that you’ve followed the advice of internet experts that say you should limit your use of pictures to few or none.
“Graphics get in the way of sales,” they say. So you’ve carefully crafted a website that’s got tons of text but wastes not a pixel on useless pictures.
As a result, you web site has no visual impact. It does not reach out and grab the visitor’s eye, arousing their curiosity and compelling them to read your well-crafted copy.
You can turn this situation around by injecting some “Picture Power” into your web site. Pictures have a powerful ability to stop the eye of people that are just browsing. Good graphics can command their attention, luring them in and urging them to move on, paragraph by paragraph, through your web site.
People love pictures. Magazines know this. They spend thousands and thousands of dollars on a single cover photo, knowing the right picture can reach right off the news stand and turn passersby into passer BUYERS.
Newspapers are a text-based medium, but even they know that eye-grabbing pictures are their most powerful sales tool. That’s why newspapers always put their most compelling picture on the front page. the amazing selling machine
Well-designed graphics have a hypnotic effect on their viewers. Witness the number of Louvre visitors that stand, transfixed, before daVinci’s Mona Lisa, unable to turn away from her intriguing gaze. Mona may be more than 500 years old, but the saucy Italian is still a traffic stopper.
Mona’s ability to mesmerize isn’t an accident. DaVinci was taking advantage of well-known principles of art and design, principles that you can use to your own advantage. The hypnotic power of pictures can be the key ingredient that transforms your under-producing website into a potent and powerful selling machine. Want to know how? Keep reading..